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Tag Archives: subliminal values

On a mountain hike my wife was walking just ahead of me when I noticed on the back of the ankles of her new trainers was the brand style mark/logo “623.”

This grabbed my attention and when I asked her what it meant she said that she had not even thought about it. In fact she had not even noticed that there was brand number on her training shoes.

I then asked her, “would you have noticed or purchased the trainers had it had a brand logo/mark “666” on the back?”

She hesitated, looked a bit startled, thought about it and then said she didn’t know if she would or not.

I wonder how many would have not bought the trainers had they noticed … or how many would have in fact noticed immediately had it said “666”?